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What does Fashion Have to do with Technology???

In Events, Fashion Events, FGI, Uncategorized on August 3, 2014 at 9:17 pm
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photo from London Technology Week
Fashion tech.  Those are two words that don’t really go together.  Or do they?  If Fashion Innovations has anything to do with it, they will become the new norm.
Fashion Innovations is back again this August 8-10 at Co-Merge downtown.  It is San Diego’s 2nd fashion-themed entrepreneurial 54-hour workshop and competition.  They focus on the education of the fashion industry in the area of fashion technology and how it extends beyond textiles.  There are so many ways that our community can use fashion tech, for example: apps, 3D printing, using computers to dress us, games to teach styling (such as http://www.covetfashion.com) just to name a few.
Fashion Innovations is having a hard time getting the fashion industry to understand tech.  And the tech world doesn’t really understand what the words ‘fashion tech’ even mean.  Many tech companies think that they have nothing in common with the fashion world.  What they don’t realize is that fashion is the number one industry in the world and is always on the cutting edge.  Fashion Innovations is working on opening up those doors between the tech and fashion worlds-exploring the ideas of eCommerce, wearable technology and more.
San Diego has had the prestigious honor of being only the third city in the ENTIRE WORLD that has had a fashion-focused tech Startup Weekend.  Highlights from last year’s event included a presentation from an extraordinary company called Electrozyme  who make temporary tattoos that can analyze your sweat to assess your health.  Qualcomm also was there showing a demonstration of their new smartwatch and they didn’t just send a salesperson to speak.  Attendees and guests got to hear from the actual inventor and VP/Lead of the project.
So, Fashion Innovations and fashion tech are a BIG deal, specifically here in San Diego.  If you’ve got a fashion tech business idea that you’ve been kicking around, then this is the perfect chance for you to get help bringing your idea to life! Learn lean methods and meet others excited about Fashion Innovations (think Pinterest, Polyvore, Google Glass, etc.). Attendees pitch their ideas on Friday and form teams with other attendees.  They then build a prototype and validate it with potential customers through the weekend. They get the opportunity to work with mentors provided by the event to hone their pitches and present to a panel of judges Sunday evening.   All participants are provided with 7 outstanding meals, unlimited drinks and snacks, as well as a gift bag.  The winning teams get prizes to help them move their business forward.
Intrigued, but not sure if you want to participate?  This is an event that actually encourages spectators at the Friday night event (when everyone presents their pitches) and the Sunday evening event (when everyone presents their finished products).  So come for the inspiration!
For more information and to register, visit http://sandiego.startupweekend.org/
FGI Members save an additional 30% with code: FGI30
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Where the Beautiful People Are…

In Couture, Events, Fashion Events, FGI, La Jolla Fashion Film Festival on July 25, 2014 at 5:10 pm

This weekend in San Diego, it seems that everyone is talking about Comic-Con and all of the crazy people with their even crazier costumes.  But if you were wondering where all of the beautiful and fashionable people were, then look no further than La Jolla.  That’s right, the La Jolla Fashion Film Festival has returned for its 5th year and it’s even bigger and badder than ever.

Day One’s red carpet definitely did not disappoint.  San Diego’s fashion designer darling, Andre Soriano sprinkled his pixie dust of fabulosity throughout the entire runway with his stunning purple confection with a train that needed its own entourage.

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Fashion icon Edith Head made an appearance giving her seal of approval on those outfits that were to die for.

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And Fashion Group International San Diego members were in attendance – some for fun, some for work, some for both.

The one and only Diana Cavagnaro always stunning in one of her fascinators.

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The exquisite Linnea Zeiner working literally on the red carpet.

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A huge thank you to my partner-in-crime at the La Jolla Fashion Film Festival – Samia Lavenant, Guest Relations Manager.

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And of course, to the man who makes it all happen…Fred Sweet, LJFFF Producer.

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Looking forward to Day Two!

EMBRACE Experimentation; PLAY with Fashion

In Events, Fashion Events, FGI, fiveloaves twofish on July 23, 2014 at 9:02 am

“EMBRACE experimentation; PLAY with fashion.”

These are words that every fashionista lives by.  What’s really cool though is that there is a girls’ fashion line that teaches this!

Fiveloaves Twofish is a San Diego based fashion company that creates the most amazing (not to mention coveted) girls clothes around.  How amazing are they?  You can purchase their clothes at a little store called Nordstroms.  Perhaps you’ve heard of it?

Fiveloaves Twofish is a fashion-driven lifestyle brand for girls, tweens and young contemporaries.  Each collection is an all encompassing look, attitude and way of life allowing girls to explore fashion as they are caught between “little girlhood” and “juniors”.

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Their Fall 2014 collection definitely embodies these principles of Fiveloaves Twofish.  Titled “Fall Into Parisian Style”, their dresses have a grown up flair but are still very much age-appropriate.  Beautifully full skirts have girls twirling in the streets.  They just can’t help themselves!  And the prints…let’s just say that they make you wish that you were a little girl again just so you could wear them!  (Although they do have sizes up to girls 16!)

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One of the really great things about Fiveloaves Twofish though is their business ethics.  They encourage clients to know what they buy and to read labels.  They encourage clients to buy from companies that treat workers, animals and the environment with respect and that’s exactly how they operate themselves.

All of their processes are done right here in sunny San Diego-from designing, patterns, samples to manufacturing.  They pride themselves on their work to help sustain the economy of San Diego.  They even source 50% of their materials locally!

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Want to learn more about Fiveloaves Twofish and meet the head of their creative team, Heather Haas?  Then attend FGI San Diego’s  MAKING FASHION: Going from Design to Manufacturing event.

Click HERE for more information on the event and to purchase tickets.

(And here’s a little hint…at checkout, enter MEETFGI and receive 50% off of a non-member ticket!  Shhhhh…it’s just between us!!!)

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