Going to Market!

In Events, FGI on May 29, 2014 at 1:51 pm


To market, to market to buy a fat pig…or so the children’s rhyme says.  Well, this market has nothing to do with pigs.  Or apples, or milk or bread or anything else you usually scribble down on your hand as you walk out the door.

The market we’re referring to is “fashion market”. 

According to wikipedia, “Go to Market” refers to the set of integrated tactics which a company will use to connect with its customers and businesses.

Basically it means selling your stuff!

Things to consider when working on your marketing strategy include:

-WHO will you actively target within the market?

-WHAT will be your product portfolio for your target customers?

-HOW MUCH will you charge for your products for different customers?

-HOW will you promote your product to target customers?

-WHERE will you promote and sell your products to target customers?

As soon as you have a great idea for something, the next thing you need to do is to answer those questions.  You need to have a plan of attack in order to turn a hobby into a full-fledged business.

Going to Market helps out with the last two questions.  Going to Market helps with promoting your products to customers and also allows you to sell your products to your customers.

Going to Market is the KEY way to get your line sold in department stores, nationally and internationally.

Want to learn more about market?
How about get all of your questions answered regarding market including how the heck to get started???

Then attend FGI San Diego’s “The Business of Fashion-Going to Market” on June 27th, 2014.  Get an exclusive tour of the California Market Center in Los Angeles.

And did we mention that transportation is included!!!

Click HERE for more information and to purchase tickets.


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