Where the Beautiful People Are…

This weekend in San Diego, it seems that everyone is talking about Comic-Con and all of the crazy people with their even crazier costumes.  But if you were wondering where all of the beautiful and fashionable people were, then look no further than La Jolla.  That’s right, the La Jolla Fashion Film Festival has returned for its 5th year and it’s even bigger and badder than ever.

Day One’s red carpet definitely did not disappoint.  San Diego’s fashion designer darling, Andre Soriano sprinkled his pixie dust of fabulosity throughout the entire runway with his stunning purple confection with a train that needed its own entourage.

Fashion icon Edith Head made an appearance giving her seal of approval on those outfits that were to die for.

And Fashion Group International San Diego members were in attendance – some for fun, some for work, some for both.

The one and only Diana Cavagnaro always stunning in one of her fascinators.

The exquisite Linnea Zeiner working literally on the red carpet.

A huge thank you to my partner-in-crime at the La Jolla Fashion Film Festival – Samia Lavenant, Guest Relations Manager.

And of course, to the man who makes it all happen…Fred Sweet, LJFFF Producer.

Looking forward to Day Two!

Fashion Films Take Over La Jolla

It’s that time of year again!  While most San Diegans think that summer fun is the San Diego County Fair and Del Mar Races, the fashionable look forward to the end of July for the La Jolla Fashion Film Festival.

In its 5th year already, this year is bigger and more fashionable than ever.  Instead of three days of fashion fun, there are now 4 days jammed pack with seminars, meet and greets, the fashionabulous After Parties and of course the screenings themselves!

The mission of the LJFFF is to empower, support and recognize the individual creative professionals who make up the fashion film community worldwide.  They strive to be the global marketplace for fashion film-the market maker so-to-speak for distribution deals, director representation and fashion film production houses.

The LJFFF is the world’s largest gathering of fashion film makers celebrating the top 1% of fashion films produced worldwide.  They screen the absolute best of the best.

Each year the LJFFF has a retrospective (last year’s was the famed directorial film work of the one and only Karl Lagerfeld).  This year’s retrospective is even better!

Bruno Aveillan is one of the most sought after luxury film directors in the world and has worked with such esteemed brands as Louis Vuitton and Cartier among others.  He is at the pinnacle of fashion film productions in the world and attendees of the restrospective get to not only view some of his best work…they also get to hear from Bruno himself!

The LJFFF definitely gives you a glimpse of what’s trending in the minds of the world’s top fashion houses, designers and stylists.

Want to attend?  Tickets are still available but not for long.  Tickets as low as $50 per day.

Click HERE to purchase tickets.

All information and images taken from http://www.ljfff.com

Bruno Aveillan Retrospective Coming to San Diego!

For those of you who don’t know, Bruno Aveillan is one of the most distinguished and internationally sought after directors across the globe in the communication art industry.  He has directed award-winning short experimental movies and international commercials for such clients as Lanvin, Louis Vuitton, Nike, Guerlain, Rochas, Chanel and MaxMara.

He has also filmed world renowned stars such as Gisele Bundchen, Monica Bellucci, Rachel Weisz, Freida Pinto, Natalia Vodianova, Claudia Schiffer, Shalom Harlow, Sharon Stone, Milla Jovovich, Jessica Stam and Virginie Ledoyen.

In 2008, he directed the first ever brand campaign for Louis Vuitton: “Where will life take you”.  It has received 14 international awards including the 2008 Gold Clio Award and the Gold award at the 2008 London International Awards.

In 2009, the Louvre had a retrospective of his work within their major exhibition devooted to cinema in advertising.

And this summer, a retrospective of his work will be on display at the La Jolla Fashion Film Festival.

The La Jolla Fashion Film Festival is inviting all fashion lovers to attend the Bruno Aveillan retrospective happening Friday July 25, 2014 at 3:15pm.

The event is FREE for students, and a $5 charge for non- students.

For more information, please click HERE.

All information for this article taken from Wikipedia.

 

Photographers Wanted!!!

The La Jolla Fashion Film Festival is looking for photographers that wish to cover the red carpet on their 5th edition happening July 24-26th at the Museum of Contemporary Art La Jolla.

Photographers will be in charge of covering the red carpet as guests arrive, and overall highlights of the event.

All photographers positions will be volunteer based, no pay will be involved.

Film screening will not be guaranteed, however if there are open seats they will gladly accommodate these.

Requirements:

Own a professional camera- no cell phone camera, allowed.

Submit pictures at the end of the festival- these will be used for promotional purposes, no commercialization will be done. And all pictures will be credited.

Professional or fashionable dress attire- no self-promoting items to be worn such as t-shirts, hats, etc.

Benefits:

Opportunity to network with fashion industry members from all over the world.

Be part of San Diego’s most important fashion event, and one of the few Fashion Film Festivals in the world.

Have your work on LJFFF social media

To sign up ,and for more questions please contact
Samia Lavenant, Guest Relations Manager
samia@ljfff.com

And the WINNER is…….

VIEW A PREVIEW HERE

You came, you saw, you sipped, you posed, and you voted. Well done to those of you at the La Jolla Fashion Film Festival this week-end. You witnessed amazing fashion and incredible talent (on AND off the screen). All the films screened at the festival were absolutely incredible, making the voting all the more difficult. MAJOR thanks go to the festival’s founder Fred Sweet, San Diego Model Management’s fearless leader, and his faithful Agency Director, Linda Comer, for hosting the WORLD’S largest gathering of Fashion Film Makers and screening their beautiful work. Stay tuned for Festival high-lights, press, and pictures. In the meantime, check out the rest of the 2012 WINNERS.